MadAI|by MadHawks

Privacy Policy

Last updated: March 2026

1. Who We Are

This Privacy Policy applies to MadAI, an AI-powered business communication platform developed and operated by MadHawks (hereinafter referred to as "we," "us," or "our"). MadAI is available at madai.madhawks.com.

By using MadAI — whether as a business client deploying the widget or as an end user interacting with it — you agree to the collection and use of information as described in this policy.

2. Data We Collect

We collect the following categories of information:

Pre-chat form data
Name, email address, and phone number provided voluntarily by the end user before starting a conversation.
Conversation content
All messages exchanged between the end user and the MadAI assistant, including text, intents, and AI responses.
Social media messages
Messages, comments, and DMs received via connected platforms including Instagram, Facebook, WhatsApp, and YouTube — only from accounts explicitly connected by the business client.
Usage metadata
Timestamps, session identifiers, agent type (sales/support/ops), and AI token usage counts.
Traffic source data
UTM parameters and referrer URLs associated with a session when the widget is accessed via a tracked link.

3. How We Use Your Data

Data collected through MadAI is used exclusively for the following purposes:

  • Generating AI-powered responses to user queries in real time
  • Routing conversations to the appropriate AI agent (sales, support, or operations)
  • Providing the business client with analytics and intelligence dashboards
  • Sending automated lead notifications and support ticket alerts to the business client
  • Improving knowledge base accuracy and AI response quality over time
  • Complying with legal obligations and responding to verified data deletion requests

We do not use your data for advertising, profiling, or sale to third parties. Ever.

4. Data Storage & Security

All data is stored in a PostgreSQL database hosted on Railway, a SOC 2-compliant infrastructure provider. Data is encrypted at rest and in transit using industry-standard TLS/SSL protocols.

We do not store raw social media credentials. Platform access tokens provided by business clients are stored in our database solely to enable API communication with the connected platform.

We implement role-based access controls, and all dashboard access requires authentication via Clerk.

5. Data Sharing

We share data only in the following limited circumstances:

  • Anthropic (Claude API): Conversation content is sent to Anthropic's API solely for AI response generation. Anthropic's data handling is governed by their own privacy policy.
  • Resend: Email addresses are used to send transactional emails (lead notifications, deletion confirmations) via Resend's API.
  • Voyage AI: Text content of knowledge base documents is sent to Voyage AI for vector embedding generation.
  • Legal requirement: We may disclose data if required to do so by applicable law or valid legal process.

We do not sell, rent, or trade your personal data to any third party for commercial purposes.

6. Data Retention

Conversation data and leads are retained as long as the business client's account is active. Upon account termination or a verified deletion request, personal data is deleted within 30 days. Anonymised aggregate metrics may be retained for up to 1 year.

7. Your Rights

End users have the right to request access to, correction of, or deletion of their personal data held by MadAI. To exercise these rights, submit a request via our Data Deletion Request page or contact us directly at the address below.

Business clients may also request a full data export or account deletion by contacting us at ravikumarcanada81@gmail.com.

8. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000 and applicable rules thereunder. Any disputes arising in connection with this policy shall be subject to the exclusive jurisdiction of the courts in India.

9. Contact Us

For any privacy-related queries, requests, or concerns, please reach out to:

MadHawks
Website: madhawks.com
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